01呼局儿
HU JU ER
东北餐饮品牌全案
Strategy · Identity · IP · Space
BLUE WHALE BRANDBLUE WHALE BRAND / SHENYANG, CHINA
THINK DEEP
MOVE FAR
From strategy to identity, from design to experience.
We make brands visible, memorable and ready to grow.
01 / SELECTED PROJECTS
WORK
We begin with real business questions
and build brand systems made to grow.
01↗
02喵吉道
MIAO JI DAO
海鲜餐饮品牌视觉升级
Identity · Packaging · Campaign
03嗨心喵
HAI XIN MIAO
海鲜品牌年轻化设计
Strategy · Illustration · Application
04奉天波波
FENG TIAN BO BO
奉系餐饮品牌视觉系统
Identity · Packaging · Space
06沈站长
SHEN ZHAN ZHANG
东北牛肉品牌全案
Strategy · Identity · Experience
10机动厨师
MOBILE CHEF
餐饮空间与品牌体验
Identity · Space · Experience
11叶家渔
YE JIA YU
纸上烤鱼品牌全案
Identity · Illustration · Packaging
12桦楠川香
HUANAN CHUANXIANG
川味餐饮品牌升级
Identity · IP · Space
13骨丁目
GU DING MU
拉面品牌视觉系统
Strategy · IP · Campaign02 / WHAT WE DO
Not just a graphic deliverable,
but a complete brand system.
01
STRATEGY
Positioning / Naming / Narrative
02
IDENTITY
Visual identity / VI / Packaging
03
EXPERIENCE
Space / Digital / Brand touchpoints
04
CAMPAIGN
Content / Visuals / Communication
STUDIO
We go deep into the problem
to find the brand's true direction.
Blue Whale Brand is a strategy-led branding studio in Shenyang. We value long-term brand growth and every moment in which a brand meets its audience.
ABOUT THE STUDIO ↗04 / PARTNERS · SELECTED CLIENTS
CLIENTS
Working alongside brands at different stages.
Every collaboration turns an idea into something real.
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+36+ BRANDS / LONG-TERM PARTNERSHIPHOVER EACH TILE / REVEAL ORIGINAL COLOR